Since beginning
over50feeling40, I have been honored to meet so many inspirational and vibrant
women over 50 and introduce them to the readers.  So, I would like for you to meet today the
strong and beautiful Cindy Joseph.

In her sixties, this amazing woman is a Ford classic
supermodel, makeup artist, and now CEO of Boom! by Cindy Joseph, a new
and exciting concept in makeup that promotes natural, radiant, and ageless
beauty.  She is a stunning woman encouraging all of us to have the courage to step out of our comfort zones and
be our natural selves.  Here are a couple
of articles which first introduced me to Cindy, and after these I have given you
the answers to some questions I was able to ask her….she is quite a lady:
INTERVIEW WITH OVER50FEELING40:

  PAM:   HOW DID YOU REACH A POINT  WHERE YOU HAD THE COURAGE TO GO COMPLETELY
NATURAL WITH YOUR LOOK (Ex: No hair color, no foundation, no Botox etc.)
CINDY: “ As time was going by (as a natural woman), I was
feeling happier, healthier, sexy, beautiful, full of vitality and enthusiasm for
life.  I started snowboarding and
skydiving!  So, I was telling others how
wonderful getting older was and that it was nothing like we are told!  I realized that by covering my hair I was
continuing the myth that you had to be young to be full of energy and
attractive.  I wanted others to see the
good news!  If others see a happy woman
full of vitality and joy they see that age can be great!  I was very enthusiastic by the time I threw
that bottle of dye away.”
PAM:  WHAT IS THE MOST
IMPORTANT MESSAGE YOU HAVE FOR WOMEN OVER 50?
CINDY: “ If you find yourself and life good in the first
place it gets better.  Lack of health
does not have  to go along with
aging.  Take care of yourself.  If you are healthy, stay healthy.  If you’re not, get healthy.  Spend lots of time with people who love you
and you love.  Talk about  your fears and feelings around aging.”
PAM:  YOUR SMILE IS
BEAUTIFUL.  WHERE DOES YOUR JOY COME
FROM?
CINDY:  “All smiles
are beautiful.  It is the cheapest,
safest and fastest face lift known to man! ….I have learned that gratitude and
appreciation are what makes life get better….Taking full responsibility for
everything that happens in my life, rather than playing victim is a big
one.  Also, knowing that my true nature
as a woman is being pleasure- oriented. 
Living my life according to what pleases me has made the biggest impact
on my level of joy. ….Seek out and find your girlfriends!  Look for joy, create joy!”

PAM:  WHAT MESSAGE DO
YOU THINK IS IMPORTANT FOR RETAILERS TO UNDERSTAND ABOUT BABY BOOMER WOMEN?
Cindy:  “Boomer women
are smart, wise, sexual, and sensual, and we are all very different from each
other, as self –expressed individuals. 
We have never accepted the status quo. 
We are rebellious and opinionated. 
We are aware that we can be focused, hard- working, and also
pleasure-oriented when we choose.  We are
discriminating shoppers.  We are
environmentally aware.  And we deserve to
feel ‘right’ at every age and not have anti-age messages sent to us from birth
on.  We deserve to hear positive messages
towards the unique beauty women have at every age.”

CINDY’S FINAL THOUGHTS: 
“It puts wind in my sails to know that women are ready for this Pro-Age
Revolution.  I LOVE hearing from women
and being in this most important discussion. 
It is time we all become  more
engaged in these subjects and create a legacy we can be proud of passing to the
younger generation.  Aging is
living!  Living is aging!  They are one in the same.  Life does not hit an imaginary peak and then
go downhill.  Life expands and becomes
more and more as we continue through to the end. Age is something to celebrate!”

Cindy makes me want to celebrate! She does not use any
wrinkle cream or firming products.  She
said, “I like my wrinkles.  I earned
them!  They are my life badges!”  She also does not believe in using Botox or
fillers.  “I not only do not use them for
philosophical reasons, I would not use anything on my skin with chemicals.
Everything you put on your skin goes into your organs.  If not, the patches for nicotine and the like
would not work,” she said.

  If you also are
ready to celebrate your natural beauty at the age you are, then check out her
line of BOOM! By Cindy Joseph.  Your skin
feels fabulous once you shed the foundation which has been settling into every
wrinkle and actually becomes aging! I wore her line into the humid
Texas one hundred degree weather for two days and ended each day looking
great! I also agree with her on the power of beeswax!  Cindy says, “It is full of nutrients the skin drinks up, and it heals the skin as well. Also, beeswax let’s the skin breath, while protecting it from the environmental pollutants and weather.”   I have included her
demonstration video and of course, you can find more of Cindy on her website.

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