I think all of us at one time or another wish we were fashion designers!  I know that I often do, but can barely sew on a button!  

I also know that women on the blogs LOVE to give their opinions and wish today’s designers took the needs and wishes of the 45+ crowd into consideration.  SO, HERE IS YOUR CHANCE, LADIES!  If you were a fashion designer for today’s 45+ woman, what would you be designing.
For instance,  I would love to have more options on affordable, quality knit leggings and tunics in rich saturated colors.  I can see a line in my mind with textiles of tops and tanks in my “leaf” collection…combining colors similar to the leaves above (taken on my street).  I can even see them with leggings and tunics in the granite patterns and neutral tones….from the concrete!  I get excited just thinking about it!

Also, sizing is important to me.  Recently, KOHLS introduced a new line by designer Derek Lam.  I have worn the extra large sizes at Kohls from Vera Wang, Dana Buchman, and Jennifer Lopez.  No problems.  But, Derek Lam’s extra large sizes do not work on my body at all.  In my new role as fashion designer, I would make sure that doesn’t happen and my sizing is consistent.  

I would love to see more fashion forward….AFFORDABLE options in quality knits and no iron fabrics for the busy woman 45+.  The fashion world just assumes the greater majority of us are retired and at home…not true, people!

So, ladies, what would you design if your were the designer.  Where do you think the gaps are?  What would you like to see in the retail outlets that you currently do not see?  


I had an appointment at the dermatologist this week and saw this slogan on the back of the door.  I photographed it because I was so  bothered….there is NOTHING we can do to stop aging!  Then I read this excellent post  HERE at A Well Styled Life.  She said what I was thinking…this insults our intelligence.  I so agree!!

Have a wonderful Friday everyone!!

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