Not all cosmetic lines are a good fit for
those of us 40 and beyond, and that is why I am so happy to introduce to you a
fabulous line that is… tarte cosmetics. 
Tarte cosmetics was developed by CEO, Maureen Kelly.  Please allow me to share with you her words
from the tarte website:
“So I set out to create a line that would prove that
glamour can be good for you by pioneering the use of high-performance
naturals™. Today tarte is a leader in healthy, eco-chic beauty, offering
cruelty-free cosmetics infused with 
skinvigorating
ingredients
 like super
fruit and plant extracts, vitamins, minerals, essential oils and other
naturally-derived ingredients. But it’s not just about what’s in our powerful
formulas; it’s what’s not in them that really sets us apart! All of our
products are formulated without parabens, mineral oil, phthalates, sodium
lauryl sulfate, triclosan, synthetic fragrances and gluten, just to name a few.
Ingredients are absolutely important to me, but so are formulas that perform.
We call it tarte 12-hour power™, but you’ll just notice it lasts. Not to
mention that we’ve got smudge proof, waterproof, sweat proof, SPF and formulas
with truly compelling consumer panel claims.”
That’s right – tarte products are made without
parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, and
gluten.  There are several products that
especially caught my eye that I plan to try for myself. 

I can definitely use a new, long-lasting concealer,
and tarte offers one of the best waterproof concealers on
the market. Concealer is especially important after a sleepless night, which,
unfortunately, increases for so many of us during midlife, and leaves those
pesky dark circles behind.
Tarte also has the hands-down best
bronzer, which allows for some contouring to look summer fresh.  Another way to look like you’ve been outside
all summer without actually soaking up the sun is by trying out tarte’s popular
self-tanner. Look great and protect yourself from the damaging rays of the sun!
I am most attracted to the Amazonian Clay tarte eyeshadow palette.  It is an all matte
palette with beautiful, deep browns, taupe, mulberry, mauve, dark plum and
ivory among the beautiful shades offered. 
The perfect topper to this is the tarte lights camera lashes mascara.
Tarte has kept in mind our need for a
healthy line of makeup – for illumination, for full coverage foundation, and
for deep colors on our eyes without all the sparkles the younger set loves.
I recommend you give it a try. Tarte is
created by a woman for women of all ages, whether you’re over 30 feeling 20, or
over 50 feeling 40!
Have a great weekend!


Disclaimer:  I received compensation for this post, but the words are my own.

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