When Paulette Martsolf asked me to look over her designs, I
fell immediately in love.  In just one
visit, a woman will be captured by luxury, fun, creativity, and gorgeous,
unique style.
A native of Newfoundland, Paulette left her home and began a
design career at the Sheridan College in Toronto and left there to study at the
Paris Fashion Institute in France. She began her career as a designer of
fabulous sleepwear and decided to name her line ALLIE- COOSH.   In Newfoundland
many small children hear the words alley-coosh as the sun begins to set which
translates “off to bed.”  It means so
much to Paulette since this is how her career began….sending women off to bed in luxurious sleepwear.
It was actually her husband which took her south,to Dallas, in
the late 1980s and there she opened her Allie-Coosh boutique in the
prestigious Snider Plaza.
I asked Paulette to tell me a little bit about what makes her
designs so special:  “I design and
manufacture fashionable, comfortable women’s clothing that will exceed your
styling needs and help make your unique statement for any occasion.  Our concept of dressing is to help our
customers build an elegant, comfortable, timeless wardrobe that will work well
for your individual lifestyle.  Our
process is fun and simple.  We work
together to create a foundation and to help build your unique YOU.  Each collection is created in our Dallas
workshop with styles to flatter every body type.  Working one-on-one with an experienced member
of our staff, you will have the opportunity to select and purchase from our
ready-to-wear line or delve into the design process yourself.  Our goal is simple…we want your shopping
experience to be exciting and fun so we provide honest and helpful suggestions
to accommodate your styling and fitting needs.”
She continued,” Many of our line’s core pieces are made from
our custom dyed signature fabric which travels well and provides comfort and
easy care.  We have more than 45 colors
in this fabric as well as a wide variety of novelty textiles including silk,
linen, cotton, knits and wool…the possibilities are endless and ever changing.”
I can testify to the truth of what Paulette has said.  When she asked to send me an outfit, she searched my lifestyle and likes and dislikes…especially colors. Then, she requested my
measurements.  I was amazed when the
pieces arrived…the fit was incredible and these are pieces which will integrate beautifully into my entire wardrobe.  The
fabrics feel fabulous and most are washable, an amazing plus since so much high end clothing is dry clean only.  This is where I will look when my last son gets married…that could be awhile though!
She also sent this exquisite statement necklace.  Her jewelry designs are inspired by the
rugged coast of Newfoundland she loved as a child and incorporate some of the
earth’s most beautiful stones.  I hope
the picture does it justice…it is stunning!
Paulette believes like so many others, that investment
pieces make good sense for the stylish woman. 
She says, “Invest in good quality and make sure you stay true to your
own personal style. When we are comfortable, we exude confidence.  Find a place to shop where you receive honest,
helpful guidance.  Look at building your
wardrobe.  Get shapes which flatter YOUR
figure and add the fashion trends with color. 
You should be able to add pieces each season which build on your
existing wardrobe.  Make sure your basics
are great quality and compliment your hair, skin tone, and makeup.”   
I hope you will spend some time with her HERE, and share her
designs with others.  And also make sure


It is my last four days before I return to working fulltime
at school…alas, summer goes so quickly!  Have a glorious Monday everyone!

I have special plans for this outfit this week!  Cannot wait!

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