I love the new campaign for Post Great Grains Cereal…it goes hand in hand with my I MATTER campaign. They have been asking women WHAT MAKES YOU GREAT? in an effort to encourage all of us to place ourselves at the top of the priority list!! They also are doing this campaign…just for us…the women of midlife and above! Here is the encouraging news:
- Eighty percent of women love themselves now more than they did 10 years ago!
- Most women over the age of 40 feel they’ve improved themselves in the last 10 years. The top thing they say has gotten better with age? 54 percent of women say it’s their confidence.
- Women know that the first step to empowerment is being your own best friend. 83% of women think the greatest obstacle to reaching their full potential is what they think of themselves, rather than what others think of them.