UNIQUE. It’s the best word to describe Dessie’s Boutique owners, Thaddaeus and Colette. Everything about these two superwomen is UNIQUE.
“We have always wanted to do things different,” said Colette. She went on to explain that they did not desire to open a New York or Dallas boutique, but a fabulous boutique with the big feel of Las Vegas. “We don’t want our customers to go other places and see themselves there. We want our place to be completely different from anywhere else.”
When the grocery store opportunity was presented to these ladies, it just felt right. They knew that ladies do not have a lot of time on their hands, and to offer one-stop-shopping might be appealing. They were right…it has been appealing and surprisingly enough, it is not a place of cheap fare. Colette said, “Our customers know quality and beauty. They recognize they are getting a good deal for top of the line merchandise.”
“Today’s woman is not one dimensional,” said Thaddaeus when explaining why they have such a variety of merchandise in their small location. “She needs to look great no matter what the occasion. A pair of jeans can be made stylish.”
They only buy one of each piece of clothing they carry. “We want our customers to feel special, unique, and not see themselves on any other woman,” Thaddaeus said. “Who wants to look like someone else?” She told me that as I posted pictures of their clothing, it would soon be gone, and no one else in San Antonio would have another one. But, she does encourage customers to come tell them what they like and their needs, and she can track down a UNIQUE look just for them.
Unfortunately, customer service is UNIQUE to some businesses this day and time, and it is a key component of the success at Dessie’s Boutique. But, the crème de la crème perhaps are the shopping bags. Colette hand paints every single one and they are all different. She is the mother every other mother scoffed about, because when her children were in school, she would hand paint a different lunch bag every day! No two bags at the boutique are the same and she will even take special orders for special occasions.
Both ladies kept discussing how they needed more space. Yes, for merchandise, but I could also see a kitchen-type table and chairs as a boutique addition, because the conversation is rich! And that would also be UNIQUE!
|I bought this incredible multi-colored tunic!
My silk puple jacket: Chico’s
Blue cami & Bracelet: Lane Bryant
Jones of New York Trousers: Macys
Belt & Earrings: Stein Mart
Shopping Bag: One of a kind from
|Love the Colors!!! And I can easily wear this tunic for casual with