Jennine retuns later in the
day in a panel discussion

I went on Sunday to learn, and learn I did. The workshops were predominantly about taking the next step…using the blog as a stepping stool for a career, part time or fulltime. They were about setting goals and seeing the big picture. All of this fascinates me and fits perfectly with where I am in life. Let’s begin with the keynote address on Sunday morning delivered by Independent Fashion Blogger’s own Jennine Jacob(also creator of

“Everything has changed…television…advertising…publishers…journalism…PR…everyone is freaking out. No one knows what’s what.”

This quote was at the core of Jennine’s keynote address on Sunday. She began with the charge for bloggers to realize that they are at the very beginning of creating a new medium. Everyone is finding out that connections are made through social media…people find love…careers…support…inspiration. Technology now helps us all be more human. She said, “I find it never endingly fascinating, and the most interesting and fulfilling career, I’ve ever had”

Jennine talks shop with Suze of

Though the tech world changes rapidly, she paused and stressed “yet, nothing has changed.” Good, sound business practices are always in vogue. “They are the constants remaining the same.”

Therefore, her recommendations:

1. Focus on the principals and not the technology. Technology changes every day, but the core of what you are about should remain constant.

2. Look for what you love and follow it. Listen to the little voice within you and follow your instincts.

3. Find your heroes and listen to them. Her personal hero is Adrianna Huffington, who said recently that the future will be mixed with the best of old journalism mixed with the future of online. Therefore, understanding what the best of old journalism is would be important.

4. Do not be afraid to make mistakes and learn from them.

5. Always try to do everything yourself first before seeking someone to do it for you. Learn to write your own business plan, media kit etc. Try it on your own.

6. Commit to a course for your blog, but do not be afraid to change the course if you think it is the right thing to do. It is OK not to know everything you want for your blog in the beginning.

7. Make each step your best effort. Always REACH FOR THE STARS.

So, ladies, how many of you see your blog as a stepping stool to bigger things…have your set goals past your blog…how are you reaching for the stars?? If you are a reader, and not necessarily a blogger, what advice to you have for bloggers to improve their products…what do you like to read and see?

Next: Panel 1 Going Pro

I returned with many goodies, but by far the best was winning the new
Singer Sewing Machine, gifted from!
The really amazing part is that after my daughter
returned from Saipan last October she asked me if
I could help her find a sewing machine for when she
returns to live there.  She was moved to teach women
on the island to sew and empower them to make a living.
There is much sex traffiking there, as unfortunately many other places today, and
women are exploited and not taught skills.  What a blessing
to tell my daugher after the conference that I had a sewing
machine for her to take with her!!!!  Thank you Burda Style!

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