I have to smile when I hear a brand is going to do a campaign for real women.  Aren’t we all real women?  I have also seen campaigns for the “everyday” woman…not sure what they mean with that one either.

I suppose they mean the advertising will include women who are not professional models.

But, if those women have the body types or complexions of most models or have business managers to further their careers…is it not the same?

I think this is why blogs have gained in popularity,  Women over 50 do seem to prefer to see clothing on women who are not professional models and leading lives similar to their own.  Blogs do give that variety.

A reader can find all sizes, age ranges, and tastes with women of a certain age on blogs.

But, I do want to acknowledge there have been brands who have had the courage to walk away from the “perfect” and portray the “authentic” woman and have done it well.  We applaud those of you who have.

So, I ask you today…what does it mean to you when a brand says they are using real women in their campaigns.  What do you expect to see?  What do you hope to see in such campaigns?

About this outfit…..

MARLA WYNNE TURN AROUND TANK

The jacket and pants are Eileen Fisher and the leopard ballet flats are Sam Edelman.  There are similar choices in these brands below and as always….

Keep Smiling!!


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