Style Refresh 2021: Style Personalities

Happy Thursday, everyone!  Welcome to Style Refresh 2021: Style Personalities Part 1!

I decided to call my new style journey a “refresh” because it has been refreshing and freeing to go through the changes.

But, not always easy…I have reminded myself often to be open-minded and teachable…that has paid off.

Annie counsels us to discover our seasonal palettes, then know our style personalities, and then understand the importance of the shapes of our clothing….her three Ss!

When it comes to style personalities, I had some knee-jerk reactions, but upon further scrutiny with an open mind, I am learning and growing.



Style Refresh 2021: Style Personalities Part 1

Remember this quote from designer, Rachel Zoe!  Understanding Style Personalities will help us to understand this quote better.

Our goals are:

  1. For people to notice US before they notice what we are wearing.
  2. To be confident In what we wear and not even make age a part of the equation!
  3. To feel and look our best each and every day…no matter our current lifestyle
  4. To better understand ourselves and then OWN it!


Style Refresh 2021: Style Personalities Part 1

I did a personal transcription of the interview Annie did on Instagram with Susan Blakey.   You can find that interview HERE.

In order to discover a client’s style personality, the lovely ladies at Castanohel, first determine their colors; then look at their face shape; their body shape; and their lifestyle.

Then they give a short quiz to determine if the client is more intuitive (feminine dominance) or more rational (male dominance). 

This all helps them to select a style personality.

However, Annie also says, ” Often the reason we go back to certain garments and wear them over and over again, has to do with our style personality.  We are more than likely that person.”

Her company goal is NOT to make us into something we are not.  Also, the celebrities mentioned below are just guidelines to help us understand the category better….nothing more.

She believes style personalities help us to rejoice in who we are…right now…and be content and confident with our age and size.


Style Refresh 2021: Style Personalities Part 1






Very confident individuals, sophisticated, asymmetric…usually possess angular facial features. Like to make bold, structured fashion statements.

Examples: Grace Jones, Tilda Swinson, Angelina Jolie, Barack Obama, Lady Gaga, Rhianna, Cher



  A classic is composed, sleek, elegant, effortless and has to be well groomed; such as wearing well fitted suits and dresses.  It is the most expensive of the style personalities. They are typically very reserved people and small, timeless accessories. ANNIE CAUTIONS:  If you are not a classic, this style will age you.

 Examples:  Kate Middleton, Grace Kelly, Michelle Dockery, Rachel Weisz

Style Refresh 2021: Style Personalities Part 1



The girl next door who needs the least amount of attention to look great.  Very natural, wholesome outdoorsy style and even looks amazing in athleisure wear.  These are the sporty ones.  They are not angular and if they dress too classic, they look older. 

They keep accessories and makeup very simple and natural.

Examples:  Julia Roberts; Cameron Diaz; and Elle McPherson. Note: (Sandra Bullock is a dramatic natural); and my good friend, Leigh Ann (above with such a natural girl next door beauty!)

Style Refresh 2021: Style Personalities




This is a mix of the natural and classic woman.  She needs classic shapes with textured clothing.  She should wear matte accessories over shiny. She is sporty, easy and natural with a touch of structure.

Best example was Princess Diana, Emma Thompson and Annie (of course- pictured to the right above)

Style Refresh Style Personalities Part 1


They are petite, cute, pixie, funky and fun (like a little vintage bell boy). They can get away with excessive, colorful, quirky patterns, pattern mixing and vivid color. They need interesting elements and are often called eccentric.  They do not seem to age. 

Best examples: Iris Apfel; Emma Watson; Rene Zellwegger and (believe it or not) Audrey Hepburn; and Susan of  Une Femme ( pictured above)


They look like ballerinas with small features (including small bodies).  They are pretty, delicate, girlish, and very organized (for example: their purses are neat and pretty)!  They wear no bold statements. 

Best Examples:  Dakota Fanning, Gwyneth Paltrow, Naomi Watts


These are adventurers with curves. They are very natural, relaxed, artistic types and very feminine.  They typically like wavy hair, ethnic jewelry, and intuitive. Think of a mix of the natural and romantic.  They are feminine, sexy, glamorous but earthy.

Best Examples:  Julianna Moore, Sienna Miller, Sophie Dahl, Kate Winslet


These are the curvy princesses with some romantic.  Annie loves to see Reese Witherspoon in a 1940s tea dresses…a perfect starlet style.  Very girly and pretty.

Best Examples:  Reese Witherspoon, Marilyn Monroe, and Scarlett Johansen


They are the most feminine and even considered regal…so intuitive…and always curvy.  They do not wear menswear style.  They are glamorous all of the time and always wear jewelry.  They look better in plunging V-necks over collared shirts.  Look better with longer hair. 

Best Examples:  Oprah Winfrey; Michelle Obama; Liz Taylor; Eva Mendes, Jennifer Lopez; Catherine Zeta Jones

Style Refresh 2021: Style Personalities Part 1


They are noisy…nothing quite about them.  They have loads of hair, big hoop earrings, a lot going on. Wear lots of prints…embellishments are even on the shoes.  In fact, the more they have going on, the better.

They are true individuals and a little theatrical in all phases of life.

Best Examples:  Debra Messing; Gloria Estefan; Selma Hayak; Penelope Cruz; Sofia Vergara…and the photo above is a client of Annie’s who is a BLUE SPRING GYPSY!


Today's News for Women Over 50

It is never too late, in my opinion, to create a wardrobe that is uniquely YOU.  Confidence is joyful, fun, and empowering (gives us courage to step out and live life fully) when it is allowed to grow and bloom in the right circumstances.

Understanding the style personality also saves us a ton of money and time. We will not waste our clothing budget on the wrong items or trends, because this helps us understand who we are.

Do you see yourself in any of these personalities?  Tomorrow….I will reveal who I am and explain what I have learned!

STYLE REFRESH ACTION POINT:  Write down which personality resonates with you the most.  Then consider if it syncs with your colors.  Then go to your wardrobe and see what you find.  

Make an action plan of how to own your true personality if you are not presently there.  Consider if you have been dressing for someone else or for a job or for a style you thought you wanted. 

See you tomorrow for more…Part 2 is all about me and you are welcome to guess today if you like!  Thanks so much for being here and, please, leave comments or questions below….


By Pamela Lutrell

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