Happy Thursday, friends! As I say often, July is one of the best times to shop….so let’s discuss tips for successful July sale shopping.
Today’s post is a little bit of what I have learned the past 13 years, and a little bit from Betty Halbreich, personal stylist for over 50 years for Bergdorf Goodman.
I want you to be fully prepared for successful July sale shopping….successful? How would I define successful July sale shopping?
That would be keeping all you purchased because the pieces are perfect additions to your wardrobe. Therefore, there are no returns.
I want your cost per wear to be low, and your smiles big whenever you stand before the mirror in a newly found treasure that you love.
So, let’s get this party started and focus solely on successful July sale shopping.
TIPS FOR SUCCESSFUL JULY SALE SHOPPING WITH BETTY
In her book, Secrets of a Fashion Therapist, Betty begins a sale shopping discussion this way:
“The problem arises when you get caught up in the pursuit of the almighty bargain that you forget to take into account little things like your size, the colors you like (and don’t), what you already own and what style suit you.”
She calls it…..SALE BRAIN.
And the enticements are difficult to resist.
I went shopping on July 4, and there were 50%, 60%, 75% sales everywhere.
Emails practically jump off the page as a loud carnival barker motioning “right this way, ladies”, you do not want to miss this.
Betty offers these tips for successful July sale shopping:
- Do not use end-of-season sales to stock up on basic, untrendy items.
- Use the sale as a way to pick up a trend without spending a fortune.
- An item that is stained or damaged beyond compare is not a bargain.
- “Be careful about shopping the sale rack for your wardrobe’s core investment pieces. These are things you will wear a lot, and you don’t want to feel like you settled for the wrong color or slightly different style than what you really want.”
- Don’t buy anything unless you truly love it….this holds true whether there is a sale or not.
I introduced everyone to Betty in Monday’s post, LIFESTYLE INSPIRATION: BETTY HALBREICH AT 95.
TIPS FOR SUCCESSFUL JULY SALE SHOPPING WITH ME
I love shopping July sales and I believe I have a good track record of finding pieces that are great wardrobe additions.
I do have a little advantage in that I can usually add a birthday coupon to the sale prices…and that always helps to lower the cost per wear.
However, here is what I always keep in mind:
- I need a plan…just heading out without a plan can easily lead to unsuccessful sale shopping and returns.
- In order to develop the plan, I must walk into my closet and take a little inventory of what is there already, If you cannot easily see what is in your wardrobe, then start with cleaning ….clean the closet before you go anywhere.
- Once you have reminded yourself of what you already own, then answer this question, “Do I have any wardrobe needs that sale shopping might fill?” For me, I am looking for clothing with better fit (now that I am losing weight), and for statement pieces with better fit. Some of my kimonos, tunics and ponchos just swallow me. I also desire to pick up a couple of causal fun looks for my cruise to Alaska.
- I do consider cost per wear. I am not going to purchase anything at this point in my life unless I can use it for multiple purposes. Life is precious and there is no more time to allow pieces to wear once or twice and sit there.
- Trust me, sale shopping is much, much easier if you know what you want to say with your clothing. Do you have style adjectives? I always ask in the dressing room, does this say I am polished, creative, approachable, joyful and current. If it does not speak those five adjectives then that garment is staying on the rack. For me, the adjective “polished” says the clothing fits well. So many things I currently own are now too big….and not polished. It also says the outfit works well together.
- My adjective “current” is where I dress to be youthful (not young) and hopefully keeps me from looking frumpy.
One way to look current, is to be aware of the trend colors for the next season.
Let’s take a peek at what will be on trend…..
The trend colors for Fall and Winter should be in the Nordstrom Anniversary Sale in July, so it is good to know which ones are your best colors.
On this page you are looking at the Pantone Fashion Color Trend Report for Fall 2023 and Winter 2024.
See the color HOT FUDGE…that is the same as Eileen Fisher’s Espresso….a very dark brown, but not black.
The color above called ECLIPSE is also a deep, deep blue and not black.
Which means in the trend neutrals here, you don’t see black. (Though I am certain that, as always, black will be around and appropriate for women to wear. It is a classic for some of you.)
All of these are colors that you will mostly see brands featuring in fashion and in home decor.
Again, if you want to be current this fall, then look for these colors to wear that are in your best color palette.
Here are a few of my initial picks in the Nordstrom Anniversary Sale. I will be going to the store on July 13 and can report back what I laid eyes on at that time.
Until then, there are some items here you may want to flag…..(Note: I often pickup a few Christmas presents during this sale. So I shop it for more than me!)
I hope these tips for successful July sale shopping have helped you and perhaps have you thinking.
Please ask any questions or make any comments you like….I like to have this discussion before we dive heavy into the seasonal clearance sales.
Oh yes…and Talbots Red Door Sale is on as of today!!
Tomorrow, I will take you shopping with me…and you can see what I chose to try on when I got to the sale racks.
Now, make sure that you……………………….
By Pamela Lutrell
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